99¢ only stores
Dollar stores are considered retail graveyards. They’re usually dark, dirty, and depressing. Nobody wants to be seen in one.
99¢ only stores defy that notion.
Regardless of social status, there’s no shame in getting great deals on brands you love.
(KIIS-FM Los Angeles)
OUT OF HOME
A billboard and city wall postings in L.A.
99 ELITE CLUB
Grants exclusive membership across all 99¢ only stores. Card carrying members receive 3% off all purchases and text notifications when their favorite items are restocked.
Keep your receipts. Every now and then prizes will be given away to a few lucky winners.
A friendly reminder that you shine brighter when you save money.
Art Direction: Robby Arthur